
AI Citation Visibility · Trip Planning Footprint
When someone asks ChatGPT for the best fishing lodge up here, does your camp get named?
Gerry Cariou ran that test for Sunset Country. Out of 400+ lodges, ChatGPT named three.
I scanned 100+ lodge and resort websites to find what those three had that the rest didn’t — and put it all in one anonymized report.
Free. No camp is named. Nothing to buy.
You built your camp on repeat guests, referrals, and sport shows.
Those still work.
But first-time guests now compare five lodges from their phone before they call — and more of them ask an AI tool first.
This report is the pattern across 100+ sites: what makes a lodge easy for a guest, or an AI, to understand, trust, and recommend.
Siteliner crawls of 100+ Sunset Country sites; featured on the iFishCanada podcast with Gerry Cariou, Executive Director, Sunset Country Travel Association.

What Happens Next
When you get the report, read to the last page.
If your camp was in the study and you want to see where it landed against the field, you can request your individual placement — I pull them one at a time, by hand.
TAKE The next step
Build a plan. Keep Your Market Share.
One report can change your perspective and provide a clear plan for progress.
