Your Lodge Already Has the Experience.
Learn How We Save You 74%
iFishCanada builds and runs an owned marketing system that helps future guests discover your lodge, understand the trip, check availability, prepare properly, leave better reviews and come back again.
Website + Availability + Guest Communication + Content + Search + AI Visibility + Measurement
24-month Lodge Marketing System
Your Website Should Reduce Work — Not Create More Of It.
A lodge website should do more than prove you exist. It should answer questions, reduce uncertainty and help the right guest decide whether your trip fits their group.
The Old Way
- The same questions get answered repeatedly.
- Availability is difficult to find.
- Important information lives in brochures or phone calls.
- Social posts disappear down the feed.
- The website gets rebuilt every few years and then sits still.
- Nobody knows which marketing produced the inquiry.
- AI trip planners learn about the lodge from third parties.
- The guest leaves and most of the marketing opportunity ends.
The Lodge Marketing System
- Guest questions become permanent website assets.
- Availability becomes visible and easier to understand.
- Pre-trip and post-trip communication happens consistently.
- Reviews and guest experiences strengthen future decisions.
- Search and AI visibility are measured.
- The website becomes deeper every month.
- Your lodge becomes a clearer source for AI trip planners.
- One guest experience helps attract the next one.
The Website Isn’t the Product.
This Entire Loop Is.
The system connects what happens before the booking, during the trip and after the guest goes home. Over time, each part strengthens the next.
Eight Systems. One Lodge Marketing Plan.
Instead of buying disconnected marketing services, we build one operating system around the knowledge already inside your business.
Business Intelligence & Knowledge Base
Recorded owner interviews, customer questions, trip-planning information, packages, policies, lodge history, guest types and operating knowledge become the factual source for the entire system.
Owned WordPress Website
A complete lodge website with up to 22 primary content pages, including major keystone pages and business-specific cabin, package, species or experience pages.
- Environment Canada Weather plugin Live local conditions and forecasts on your own site.
Booking & Guest Communication
Cabin availability plus pre-trip and post-trip communication designed to reduce repetitive questions, improve preparation, encourage reviews and support rebooking.
- Cabin Calendar plugin Visual cabin availability with pre-trip and post-trip email sequences.
Guest AI Assistant
Your lodge knowledge base can power an always-available guest assistant that answers trip-planning questions and reveals new questions your website still needs to answer.
- Try the Fishing Trip Planner The same assistant engine, answering from the iFishCanada directory.
Search + AI Visibility
Search optimization, structured information, citation-ready content and monitoring of how Google and AI planning tools understand, mention and cite your lodge.
- AI Visibility plugin Tracks how AI tools mention and cite your lodge.
- AI SEO Power Suite The search and citation toolkit behind every page we build.
Analytics & Attribution
Analytics, Search Console, Google Tag Manager and conversion measurement are used to move beyond vanity metrics toward understanding which activity contributes to real inquiries.
Content Growth
Two new citation-focused content assets every month — 48 during the initial 24-month relationship — designed to keep expanding the questions and searches your lodge can answer.
Reporting & Growth Reviews
Monthly performance reporting plus a deeper strategic Growth Review every six months to identify what is working, what still needs work and what — if anything — is worth expanding next.
See Where Your Lodge Stands Today
Three free tools show what your website does for you now and what added bookings would be worth across a season.
Up to 22 Pages Built Around How Guests Actually Plan a Trip.
The standard build starts with major keystone pages, then uses the remaining page allowance for the cabins, packages, fishing experiences and planning information that matter most to your business.
Typical Keystone Pages
- Home
- Cabins / Lodging / Outposts
- Fishing & Experiences
- Rates & Packages
- Plan Your Trip
- Availability & Booking
- Reviews & Guest Stories
- About the Lodge
Business-Specific Pages
The remaining pages are assigned according to the lodge. They may include:
- Individual cabins or outposts
- Fishing species
- Special packages
- Getting Here
- What to Bring
- What’s Included
- FAQs
- Weather and seasonal planning
We Learn the Business Before We Ask AI to Write About It.
The website is built from the real knowledge already inside your lodge — not generic tourism copy.
Interview
We record conversations with you about the lodge, cabins, fishing, packages, guests, policies, travel, common questions and what makes the experience different.
Build the Knowledge Base
Those conversations, your existing website, documents, reviews and other materials become the working knowledge base behind the project.
Organize Your Images
Existing lodge photos are reviewed and organized with useful filenames, descriptions and page recommendations so the image library becomes a reusable marketing asset.
Create the Structure
We map the site hierarchy, page relationships and customer journey before filling the pages with content.
Design Your Lodge System
We use a proven WordPress foundation, then create a lodge-specific child theme and page patterns based on the look and examples you approve.
Write, Optimize & Human-Review
AI helps assemble the information efficiently, but the pages are reviewed for accuracy, usefulness, search, AI citation readiness and human readability before launch.
The Target Is a Complete, Working System by Day 30.
We do the heavy lifting at the beginning so your first month creates the infrastructure the next two years build on.
Week 1
Discover
- Owner interviews
- Website audit
- Search benchmark
- AI benchmark
- Customer questions
- Asset collection
Week 2
Structure
- Knowledge base
- Page hierarchy
- Image inventory
- Design direction
- WordPress skeleton
Week 3
Build
- Child theme
- Page patterns
- Website content
- Image placement
- Calendar
- Email sequences
Week 4
Launch
- Human polish
- SEO & schema
- Analytics
- AI assistant
- Forms & testing
- Full launch
48 New Search & AI Visibility Assets Over the Initial 24 Months.
Two new content assets are created each month to keep expanding the questions, searches and planning situations your lodge can answer.
🎣 Fishing Questions
Species, seasons, techniques, lake information and questions anglers ask before choosing a trip.
🧳 Trip Planning
Travel, packing, border questions, first trips, group planning and preparation.
🏕️ Lodge Knowledge
Cabins, boats, guides, package details, accommodations and practical expectations.
🔎 Search Gaps
New topics discovered through Search Console, AI citations and real questions from prospective guests.
Every Month Produces Evidence. Every Six Months We Use It.
Monthly Reporting
You receive a regular performance report without needing another standing monthly meeting.
- Search visibility
- Google Search Console
- Website traffic
- AI citation visibility
- Content performance
- Conversion signals
- Attribution as the data develops
- Recommended next actions
Six-Month Growth Review
Every six months we schedule a focused strategy conversation, generally 30–40 minutes.
- What worked?
- What did the data prove?
- Where are the remaining gaps?
- What should we double down on?
- What changed in the business?
- Is another growth project justified?
The conversation can be recorded and added to the project knowledge base so the next six months reflects what was agreed.
We Measure What Actually Happens.
The system has grown out of real lodge projects, not hypothetical marketing exercises.
Results shown are from individual clients and specific measurement periods. They demonstrate what was measured on those projects and are not guarantees of future rankings, traffic, inquiries or bookings.
24-Month Lodge Marketing System
24-month commitment · $9,528 total base investment
- Owner interviews & discovery
- Lodge knowledge base
- Up to 22 website content pages
- Client-specific design system
- Image organization & optimization
- Availability calendar
- Guest email sequences
- AI guest assistant
- Search foundation
- AI visibility tracking
- Analytics & attribution
- Two content assets per month
- Monthly reporting
- Six-month Growth Reviews
The standard system is deliberately scoped. Additional custom work or expanded website requirements are quoted separately.
When the Dollar Is Spent, What Do You Still Own?
One of the principles behind the system is that more of your marketing budget should leave something useful behind.
You Keep the Permanent Assets
- Your website pages
- Your published articles
- Your optimized images
- Your published FAQs
- Your video assets and watch pages you purchase
- Your published social content
- The installed version of included site software
The Active Service Layer Continues While You Subscribe
- Ongoing content production
- Software upgrades and future versions
- AI assistants
- Monitoring
- Reporting
- Optimization
- Support
- Future technology improvements
First We Measure.
Then We Decide What Is Worth Expanding.
You do not need to purchase these when you start. The base system helps identify which opportunity, if any, deserves additional investment.
Open Dates Campaign
Focused marketing around measurable unsold seasonal capacity.
From $1,500Sport Show System
Landing pages, QR attribution, subscriber capture and follow-up around a live event.
From $2,000SEO / AI Authority Cluster
A commercial pillar and supporting content built around a specific measurable search opportunity.
From $1,500YouTube Growth
Turn existing video into searchable YouTube assets, watch pages, transcripts and supporting content.
From $1,500CRM & Rebooking Campaign
Deeper guest segmentation, follow-up, referral and rebooking communication.
From $1,250Custom Projects
Additional pages, integrations, software, large content projects or other custom work are scoped separately.
Quoted to scope
Your Lodge Already Has the Experience.
Learn How to Save 74%
We start by looking at the business you already have: your season, website, open capacity, guest questions, booking process and the marketing assets you already own.
I’ll ask questions before I recommend anything.
If the 24-Month Lodge Marketing System makes sense, I’ll explain why.
If it doesn’t, I’ll tell you that too.
$397/month · 24 months
