MADISON, WISCONSIN · FISHING & OUTDOOR ADVENTURE
Wisconsin Fishing Expo 2027
February 26–28, 2027 · Alliant Energy Center Exhibition Hall · Madison, Wisconsin
Plan your visit with confirmed hours, admission, parking, family activities, fishing seminars and Canadian fishing-trip ideas.
The Wisconsin Fishing Expo brings anglers of different ages and experience levels together at Madison’s Alliant Energy Center. This guide covers confirmed 2027 visitor information and helps you decide which fishing presentations, equipment displays and activities are worth exploring.
01
Feb 26–28
Friday through Sunday
02
US$12
Kids 12 and under free
03
US$10–15
Advance or at the gate
04
Madison
Alliant Energy Center
2027 SHOW ESSENTIALS
When and where is the Wisconsin Fishing Expo?
The organizer and Alliant Energy Center both confirm the 2027 dates and Exhibition Hall location.
| Event detail | 2027 information |
|---|---|
| Dates | Friday, February 26 – Sunday, February 28, 2027 |
| Venue | Alliant Energy Center, Exhibition Hall |
| Address | 1919 Alliant Energy Center Way, Madison, WI 53713, USA |
| Official event page | Wisconsin Fishing Expo |
| Venue listing | Alliant Energy Center 2027 listing |
Daily show hours
| Day | Hours (Central Time) |
|---|---|
| Friday, February 26 | 1:00–8:00 p.m. |
| Saturday, February 27 | 9:00 a.m.–6:00 p.m. |
| Sunday, February 28 | 9:00 a.m.–3:00 p.m. |
Tickets and admission
| Admission | 2027 organizer-listed price |
|---|---|
| Adults | US$12 |
| Military and first responders | US$10; discount at the door only |
| Children 12 and under | Free |
Admission terms appear on the expo organizer’s official homepage. Check its latest ticket-purchase instructions and refund policies before buying.
Parking: gate price versus advance price
| Parking option | Alliant Energy Center’s 2027 listing |
|---|---|
| Car — day of show | US$15 |
| Car — advance purchase | US$10 |
| Bus — day of show | US$45 |
| Bus — advance purchase | US$30 |
| Payment | Cashless at the gate; major credit cards and mobile payment methods accepted |
FISHING EXPO EXPERIENCE
Gear, marine displays and fishing education
The expo promotes fishing tackle and equipment, boat displays, fishing organizations, educational seminars and family activities. Visitors can explore techniques and products while gathering ideas for the next fishing season.
Fishing equipment, boats and exhibitors
Activities for kids and families
GETTING THERE
Parking, entrances and venue accessibility
The Alliant Energy Center has multiple approaches and large parking areas around Exhibition Hall. Planning entry and payment ahead of time can simplify your visit.
Driving to the Exhibition Hall
The organizer recommends the main Rimrock Road entrance on the southeast side of the Alliant Energy Center property. It identifies secondary entrances from John Nolen Drive, Olin Avenue and Rusk Avenue, which may not always be open. Use the organizer’s parking directions to find its current map.
Accessibility and service animals
According to the official FAQ, accessible parking is located near the northeast side of the Exhibition Hall, with elevator access between the lobby and corridor. The venue allows service animals but not other pets. Check the venue directly if you need specialized access arrangements.
Lodging near the event
What to bring to the expo
- A shortlist of gear and electronics you’d like to compare.
- Questions about sonar, structure and interpreting bottom contours for the water you fish.
- Your group’s planned dates, size and fishing interests if you’re considering an outfitted trip.
- A payment card for the venue’s cashless parking gates.
- An updated look at the 2027 exhibitor map and confirmed seminar program.
- A plan for family activities, including any participation fees.
CANADIAN FISHING VACATIONS
Turn fishing ideas into a destination plan
An expo is a natural place to discover new methods and equipment. When the conversation moves to destinations, compare the water, species, lodge access, transportation and services your fishing group actually wants.
Planning a Canadian fishing trip from Wisconsin
Ontario offers drive-to resorts, boat-in island lodges and fly-in wilderness camps. A useful starting point is choosing the access style and asking what is included: boats, motors, fuel, guiding, linens, transfers and food arrangements. For trips across the border, confirm current travel documents and fishing licences with official agencies.
- Drive-to, boat-in or fly-in: how to choose a lodge
- Border crossing and Ontario fishing licences
- Bringing your boat into Ontario
- Browse Ontario fishing lodges
- Explore Ontario fly-in fishing
Not the same as Wisconsin State Hunting and Fishing Expo
A separate Wisconsin State Hunting and Fishing Expo is scheduled for the same weekend, February 26–28, 2027, in the Green Bay area at Resch Expo. The Wisconsin Fishing Expo covered on this page is in Madison at Alliant Energy Center. Check your event and venue before making travel plans.
Wisconsin Fishing Expo 2027: Frequently Asked Questions
When is the Wisconsin Fishing Expo in 2027?
Friday, February 26, through Sunday, February 28, 2027.
Where is the Wisconsin Fishing Expo held?
At Alliant Energy Center Exhibition Hall, 1919 Alliant Energy Center Way, Madison, Wisconsin 53713.
What hours is the expo open?
Friday 1–8 p.m.; Saturday 9 a.m.–6 p.m.; Sunday 9 a.m.–3 p.m., Central Time.
How much is admission?
US$12 for adults and US$10 for military members or first responders. The military and first-responder discount is available at the door.
Are children admitted free?
Yes. Children age 12 and under have free admission.
Is parking free?
No. The venue’s 2027 event listing specifies US$15 per vehicle at the gate or US$10 in advance. Its current event-specific parking information takes precedence over older general pages.
Can I pay for parking with cash?
No. Alliant Energy Center lists cashless parking, with major credit cards and mobile-payment options.
Where should I park?
The organizer suggests the main gate on Rimrock Road. Other venue gates may have limited opening; check the current parking map.
Are service animals allowed?
The expo FAQ permits registered service animals but not other pets.
Is the venue accessible?
The organizer says it has accessible parking near the northeast side of the Exhibition Hall and an elevator serving the main-lobby corridor.
Are there activities for children?
The organizer’s kids-activity page lists a trout pond, Fish Bingo, casting area, bumper boats, minnow races and other activities. Confirm the 2027 schedule and possible activity fees.
Do some activities cost extra?
Yes. The organizer notes that certain attractions, including the trout pond and bumper boats, may charge a separate fee.
Who are the 2027 fishing seminar speakers?
What kind of products are at the show?
The organizer describes fishing equipment, tackle, boats, marine displays, nonprofit organizations, educational presentations and family attractions.
Is the Wisconsin Fishing Expo the same as the Wisconsin State Hunting and Fishing Expo?
No. Wisconsin Fishing Expo is in Madison at Alliant Energy Center. Wisconsin State Hunting and Fishing Expo is a separate event in the Green Bay area at Resch Expo; both are scheduled for February 26–28, 2027.
Can I research Canadian fishing trips from this expo?
The event concentrates on fishing equipment and experiences. Check the confirmed exhibitor list for travel operators, and use iFishCanada to compare Canadian lodge destinations independently.
Official references and research notes
- Wisconsin Fishing Expo official 2027 dates, hours and admission
- Alliant Energy Center event listing — 2027 parking charges and venue details
- Organizer visitor FAQ — accessibility, children and activity policies
- Organizer kids-activity descriptions
- 2027 exhibitor registration and live map
- 2026-labelled seminar archive
FISHING BEYOND THE EXPO
Explore the equipment. Then explore the water.
From boat-in island lodges to fly-in wilderness outposts, compare Canadian fishing trips and contact individual operators for current availability and rates.