Your Lodge Already Has the Experience.
Let’s turn it into a marketing system that works every day — helping future guests discover you, understand you, check availability and take the next step.
Website + Booking + Content + Search + AI Visibility + Measurement
24-month Lodge Marketing System
Core Pages
Optimized Images
Content Assets
Measurement & Improvement
Your Website Should Reduce Work — Not Create More Of It.
The Old Way
- Same questions answered repeatedly
- Availability is difficult to find
- Facebook posts disappear down the feed
- Nobody knows what generated the booking
- The website gets updated every few years
- AI gets information from third parties
- The guest leaves and the marketing opportunity ends
The Lodge Marketing System
- Guest questions become website content
- Availability becomes visible
- Guest stories become owned assets
- Traffic and inquiries are measured
- The website continually grows
- Your lodge becomes an AI information source
- One guest experience helps attract the next guest
The Website Isn’t the Product.
This Entire Loop Is.
One guest experience starts helping attract the next guest.
Seven Systems. One Lodge Marketing Plan.
Instead of buying disconnected marketing services, we build the pieces to work together.
Business Intelligence
Owner interviews, customer journey, competitive research, guest questions and your lodge knowledge base.
Owned Website
A fast WordPress website with approximately 14–16 core pages and up to 70 selected optimized images.
Booking & Guest Communication
Availability calendar plus pre-trip and post-trip guest communication.
Search + AI Visibility
SEO, structured information, search tracking and monitoring how AI systems understand and cite your lodge.
Analytics & Attribution
Analytics, Search Console, conversions, inquiry tracking and booking-source measurement.
Content Growth
Two new owned content assets every month — approximately 48 over two years.
Strategy & Continuous Improvement
We follow your lodge’s seasonal cycle, study the results and use the evidence to decide what deserves attention next.
Not Theory. Lessons From Actual Lodge Marketing Work.
tracked Northwest Flying lake pages reached Google’s first page.
increase in measured Northwest Flying YouTube impressions.
previously unanswered inquiries discovered during one lodge audit.
Google impressions measured during a Rousseau’s Landing reporting period.
Results shown are from individual projects and measurement periods and are not guarantees of future performance.
What Happens First?
Learn
- Owner interviews
- Customer journey
- Website audit
- Search benchmark
- AI benchmark
- Content collection
- Knowledge base
Understand before we build.
Build
- 14–16 core pages
- Lodge design system
- Up to 70 images
- SEO foundation
- Booking calendar
- Analytics
Your owned infrastructure takes shape.
Launch & Measure
- Human polish
- System testing
- Email sequences
- Conversion tracking
- Search indexing
- AI tracking
- Content schedule
Now we start collecting evidence.
MONTHS 4–24
Measure → Publish → Learn → Improve → Repeat
24 Months = Approximately 48 New Owned Content Assets
We don’t have to invent things to talk about. Your lodge is already creating the stories.
🎣 Fishing
Species, techniques, lake information and seasonal conditions.
📸 Guest Stories
Big fish, family trips, traditions, photographs and memorable experiences.
🧳 Trip Planning
What to bring, travel information, FAQs and first-trip guidance.
🏕️ Lodge Life
Cabins, guides, boats, behind-the-scenes stories and local knowledge.
Social posts disappear down a feed.
These become permanent assets on a website you own.
24-Month Lodge Marketing System
24-month commitment · $9,528 total base investment
- Discovery & research
- 14–16 core website pages
- Up to 70 selected images
- AI knowledge base
- Availability calendar
- Guest communication system
- SEO foundation
- AI visibility tracking
- Analytics & attribution
- Two content assets/month
- Reporting
- Ongoing strategy
One season gives us information. Two seasons give us comparison.
First We Measure.
Then We Decide What’s Worth Expanding.
You don’t have to buy these when you sign up. The core system helps us identify which opportunities are actually worth pursuing.
Open Dates Campaign
Focused campaign around measurable unsold seasonal capacity.
From $1,500Sport Show System
Landing pages, QR tracking, lead capture and follow-up.
From $2,000SEO Content Cluster
Focused authority content around a valuable search opportunity.
From $1,500YouTube Growth
Turn existing video into searchable, useful marketing assets.
From $1,500Your Lodge Already Has the Experience.
Let’s make sure the next generation of guests can find it.
We’ll start by looking at your business — your season, website, bookings, unused capacity, guest questions and the marketing assets you already own.
If the 24-Month Lodge Marketing System makes sense, I’ll show you what I’d recommend.
If it doesn’t, I’ll tell you that too.
Book My Lodge Marketing Discovery Call →$397/month · 24 months
