2027 SHOW ESSENTIALS

When and where is the Ultimate Sport Show Grand Rapids?

Organizer ShowSpan and DeVos Place confirm that the Ultimate Sport Show returns March 18–21, 2027. The event takes place at DeVos Place, 303 Monroe Avenue NW, in downtown Grand Rapids.

Tickets and admission information

ShowSpan publishes admission and ticket-purchase information through its official visitor page. Review the organizer’s ticket information for current admission prices, multi-day options, promotions and purchasing terms before travelling.

Parking at DeVos Place

Parking is available in garages and lots near the convention center, including beneath DeVos Place and across the street, with additional garages connected by skywalk. Rates depend on the lot and length of stay. Street meters and public transit provide other ways to reach the venue.

Use the organizer’s parking and directions page and City of Grand Rapids resources for current parking choices and charges.

Getting to the convention center

DeVos Place is at 303 Monroe Avenue NW in downtown Grand Rapids. Allow time to navigate downtown traffic, park and reach the exhibit areas. If staying in downtown accommodations, consider whether walking or nearby transit suits your visit.

FISHING & OUTDOOR SHOW EXPERIENCE

Fishing tackle, boats and outdoor gear

The event is designed for anglers and outdoor enthusiasts who want to see fishing boats, compare tackle and learn about fishing techniques. ShowSpan and DeVos Place promote equipment displays and opportunities to explore new fishing and outdoor recreation products.

Compare products with your fishing plans in mind

• Identify the waters and fish species you’ll target this season.
• Compare fishing rods, reels, tackle and marine electronics based on your fishing style.
• Ask about boat layouts, motors, storage and equipment suited to the conditions you expect.
• Save product specifications and follow-up details so comparisons are easier after the show.

Demonstrations and attractions

The show is known for attractions such as Lake Ultimate, an indoor fishing demonstration lake, the Hawg Trough, a trout pond, antique lure displays and woodcarvers. DeVos Place describes these features in its 2027 event overview. Check the organizer’s attractions page for the latest confirmed lineup before planning around a specific demonstration.

Fishing and hunting seminars

The show includes fishing and hunting education as an important part of its visitor experience. Consult the organizer’s seminar schedule and stage headliner updates for the 2027 presenters and session times as they are published.

Planning a Canadian fishing trip from Michigan

Ontario offers drive-to fishing resorts, boat-in lodges and fly-in wilderness outposts. Start by deciding how your group wants to travel, what fish to pursue and whether you prefer a full-service lodge or a more independent fishing camp.

• Drive-to, boat-in or fly-in: how to choose a fishing lodge
• Border crossing and Ontario fishing licences
• Bringing your own boat to Ontario
• Browse Ontario fishing lodges
• Explore Ontario fly-in fishing
• Use the iFishCanada fishing-trip planner

Questions for Canadian outfitters and lodges

• Which fishing species and lake conditions fit our preferred travel dates?
• Do we reach the property by road, boat or aircraft?
• What is included in the advertised package: boats, fuel, guiding, meals or transfers?
• What is the comfortable group capacity and minimum trip length?
• Where can we find current rates, availability and cancellation terms?

Verify changing travel requirements with official agencies and package terms with each lodge’s official website.

Planning your day at the show

A focused visit makes it easier to cover the gear, learning and travel opportunities that matter most to you.

• Make a shortlist of the tackle, marine equipment or outdoor products you want to compare.
• Bring questions about techniques and species relevant to the water you fish.
• Bring group size, possible dates and budget questions if you want to discuss a fishing vacation.
• Check the current seminar times and floor plan before arrival.
• Review downtown parking options and transit before choosing your arrival time.

Find current event updates at ShowSpan’s official Ultimate Sport Show website.

Explore more fishing shows and destination ideas

See other events in the iFishCanada Fishing & Outdoor Shows calendar, or browse Canadian fishing lodge listings for your next northern fishing trip.

Show dates, times and venue details checked against ShowSpan and DeVos Place on November 12, 2026.